Lottery: The Innocent Addiction

With the advent of the dot com bubble and the internet revolution, online purchases today, have become a fad. More and more people who are opening PayPal accounts have seen a huge increase in the filling up of their sign-up forms.

International wire transfers have also undergone a huge traffic reversal and tax amendments are being made each day to ensure proper international bank deposits.

Take for example, HubPages. Amazon pays only by cheques to Non-U. S associates. Due to this some people were refraining from signing-up on the revenue sharing site. To eliminate this, HubPages started the HubPage Earning program where the author could get the Amazon revenue directly into his or her PayPal via HubPages.

All these trends indicate how the Cloud Pocket phenomenon is blooming at the moment.

With the increase in online transactions, the online lottery sites have also made their mark. These sites put up giveaways on their homepage and people bid a very low price for the article to enter the contest. Usually it is way below the actual price of the object. For example you have to pay around $5 for a PS3. Get the difference? Yeah. So if you happen to win the lottery then you could get a PS3 just for $5. If you don’t then you just lose a meager $5.

I know it is a chudjen bet but the odds of you winning the lottery are also there. And how exactly does the site benefit from this? Well, they harvest all the $5s that the contestants paid to sign-up for winning. Let’s say the price of a PS3 is $250. If 50 people sign-up for the lottery, the site owner or sponsor has already garnered his cost price and starts running an equivalent revenue. Of course, if the site has a high mark-up index on search engines and does its advertising campaigns well, a lot more than 50 people are going to sign-up for the sweepstakes. So the sponsor crosses his equivalent point and the number of people that sign-up after the first 50 multiplied by $50 is his profit.

People like taking risks in today’s world. Some feel that lotteries have a different essence of their own just like adventure sports. Scientific studies have also risen to suffice for this. Analysts in the medical field say that entering a lottery, making a bet or taking a risk causes the adrenal glands to release a lot of adrenal in the body. This adrenal makes the metabolic activities faster and thus increases the motor senses of the body due to secondary release of serotonin. Serotonin induces a feeling of excitement and well-being, just like your can of beer or Red-Bull.

People today are entering such lotteries and trying out their luck just for the fun of it. It is becoming more and more popular and nobody can escape the self-indulgence of such a lucrative offer. Lottery, I must say can become a really interesting case study for the psychologists.

 

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